Understanding the iWAM Scales:
Rules and Norms

The iWAM is a comprehensive measure of an individual's motivation and attitude in the context of work.

One set of scales looks at an individual's orientation to norms or rules. There are four different aspects assessed:

  1. The extent to which rules are important to the individual (Indifference)

  2. The extent to which one believes others should follow/adhere to his or her rules (Assertiveness)

  3. The extent to which an individual is motivated to work with individuals who have different rules than he or she has (Tolerance)

  4. The extent to which an individual is motivated to follow or be a good example of rules in the context (Compliance)

These patterns are helpful in understanding how an individual is likely to (want to) behave in a given context and the extent to which those motivational orientations align with what is required for high performance.

The patterns are also indicators of how an individual in a management or leadership role is likely to interact with the environment and with others (such as direct reports) with regard to his or her norms or rules as well as the rules in the organization.