Foundations of the Institute

The Institute for Work Attitude & Motivation was founded
in 2005 as the North American strategic partner for jobEQ. The following are The Institute’s foundations and focus.


The mission of The Institute for Work Attitude & Motivation is to assist professionals and organizations in understanding, developing knowledge, tools, and techniques related to motivation and attitude which help individuals, teams, and entire organizations perform at their potential.


The Institute for Work Attitude & Motivation educates, researches, advises, and supports organizational leadership, human resource professionals, consultants, coaches, and others in the use of effective and affordable modeling and assessment tools for measuring, developing, managing, and improving motivation related to performance for individuals, teams, and organizations.


The Institute’s vision is to create a high quality, internationally-recognized professional organization that provides contemporary education, cutting-edge research, professional certification, and quality support services to human resource professionals, consultants, and organizational leadership on the use of the Inventory for Work Attitude and Motivation (iWAM), an innovative tool for assessing motivation and attitude in the work context, and for modeling high performance that predicts levels of performance.


The following core values guide the organization, staffing, and actions of The Institute:
• Quality
• Integrity
• Innovation
• Service
• Collaboration
• Providing Value